Lumineq appoints first two distributors to better cover North America

North America is one of the key market areas for Lumineq Displays, with a substantial installed base in the defense, instrumentation and medical electronics markets. As sales to North America continue to grow, Lumineq Displays has selected Sensible Micro Corporation and Braemac CA as its first distributors for the US, Canada and Mexico.

Sensible Micro Corporation, based just outside Tampa, Florida, has been selected as a distributor of Lumineq Displays in North America. Sensible Micro Corporation is a value-added distribution company with a solid reputation for providing exceptional technology and excellent customer service.

Ms Jackie Hatfield, who has a long background of working with the industrial, aerospace and defense markets, will be the local contact person at Sensible Micro Corporation for the Lumineq Displays range of products.

Braemac CA, headquartered in Fremont, California, provides engineering solutions for customers´ design and production requirements. Braemac has sales offices throughout North America in Ontario, Canada, as well as Virginia, Massachusetts and Los Angeles in the US. This gives Braemac a wide presence for its distribution of quality electronics components in North America. The company’s product portfolio includes solutions for communication products, power products, displays and interface, connectors and cable assemblies.

Both Sensible Micro Corporation and Braemac will represent Lumineq’s full range of rugged thin film electroluminescence (TFEL) displays as well as the transparent TASEL® displays. Additionally, they will provide customers in the region with local expertise and support in matching the right display for the needs of their specific application. Throughout all of North America, there is an increasing potential for the uniquely rugged characteristics that TFEL displays offer as well as a huge opportunity to bring the magic of TASEL® to a diverse range of new applications.

Beneq, Inc., the corporate home for Lumineq Displays in the US, is located in Duluth, Georgia. “We’re pleased to have Sensible Micro Corporation and Braemac join our team of international distributors at Lumineq Displays to help us better serve the North American market. With their long background of working in this rapidly growing region, these two new distributors will help us strengthen our response to the increasing demand for both TFEL and TASEL® displays,” says Mr Scott Vahlsing, Technical Sales Director for Lumineq Displays in North America.

For more information, please contact:

Mr Scott Vahlsing, Technical Sales Director
Mr Jukka Kohtala, General Manager
Lumineq Displays, Beneq, Inc.
Tel: +1 678 225-4976
e-mail: firstname.lastname(at)

Ms Jackie Hatfield, Director, Sales
Sensible Micro Corporation
Tel: +1 512 239-8760
e-mail: jhatfield(at)

Mr Ben Kingsley, President
Braemac CA, LLC
Tel: +1 510 687-1000
e-mail: sales(at)

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Lumineq Displays, a business unit of Beneq, is the world’s premier manufacturer and developer of thin film electroluminescent (TFEL) displays. Lumineq displays are used in a wide array of applications in mining, marine and offshore, public safety, medical device, military/avionics and generic industries. The display itself is robust and reliable, and it is habitually used in extreme environments, often being the only type of display that can cope with the conditions. Lumineq also manufactures and develops transparent electroluminescent thin film displays (TASEL®) for applications that combine aesthetics with superior reliability and unique viewing experience.

Beneq, based in Finland, is a leading supplier of production and research equipment for thin film coatings, as well as the world’s premier manufacturer and developer of thin film electroluminescent (TFEL) displays. Beneq thin film equipment is used for thin film coatings in solar photovoltaics, flexible electronics, strengthened glass and other emerging thin film applications. In addition to process equipment, Beneq also offers extensive Thin Film Coating Services.

Beneq, Lumineq and TASEL are registered trademarks of Beneq Oy.

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