In our previous blog post about Lumineq displays, we told that one of the three cornerstones of our display business strategy for 2017 are in-glass laminated transparent displays, which improve safety and ergonomics in cockpits and other driver environments. Today, we will take a closer look at this interesting opportunity and growth area.
At Beneq, we are constantly trying to find new ways to serve our old, new and potential customers better. This means regularly reviewing all our customer engagement points and collecting feedback about the service we offer, from sales and marketing to research and after sales services.
New year, new display applications
The beginning of the year is always a good time to plan ahead and we have recently updated our Lumineq display strategy too. Our improvement plans in the Lumineq business unit for the New Year are not about resolutions; our customer promise is to create the best optimized segmented displays for use in cockpits, to provide the world’s most reliable displays for extreme conditions, and to give our customers’ products a unique look and feel with our transparent displays. These are the cornerstones of our display business.
Our work at Beneq is all about saving the world’s scarce resources and making long-lasting products. We are experts on smart use of materials. Conformal thin films, which are deposited atom layer by atom layer, are the ultimate precision barriers of protection. They make our customers’ products function better and last longer.
Transparent displays increase safety in cockpits and driver environments. Being able to add a see-through display in the line of sight allows new innovative instrumentation solutions.In-glass laminated HUD displays that disappear when the information is not required add value to windows, save dashboard space and improve ergonomics.
Beneq as a company is all about resource savings, durability and more efficient use of energy. We are experts on smart use of materials that make our customers’ products function better.
ALD improves the efficiency of energy production and reduces energy consumption in the world. ALD allows wiser use of precious raw materials, protects products and makes them last longer. ALD also makes electronics and optics more efficient and resilient. That saves energy too.
HUD goggles and other wearable virtual reality devices are receiving loads of attention these days, but the topic of this blog post are HUD glasses of another kind: Transparent Lumineq displays that have been laminated in or on a windscreen for showing driver information.
One of the main events in the world of transportation technology is the InnoTranstrade fair that takes places every second year in Berlin, Germany. InnoTrans 2016 is about to start and our transparent and customized Lumineq displays will once again be the eye-catchers of the show.
Come and see new concepts of in-glass laminated transparent displays
We have talked about atomic layer deposition in industrial use on many occasions In this blog, but we haven’t yet written stories about the oldest and largest ALD use case of them all.
Transparent Lumineq® TASEL® displays are the most transparent displays in the world (with a transparency of over 80%). It gives them a unique look and feel.
We haven’t met a single person yet who would not have liked that look. After the first impression (wow!), people typically start asking questions: how do they work (it is based on electroluminescence), are the contents projected (they are not), how is it possible (it is magic). And quite often after a while: where would you use them?
Earlier this year, we introduced our new custom display service that allows the Beneq customers to define their own displays and still get all the benefits of our proven and robust thin film electroluminescent display technology.
After the launch of the service, we have definitely been surprised to see how many people don’t seem to believe that you can really design your own display of any shape and have it manufactured by Beneq.
We have a lot of visitors at the Beneq factory again this week. Today started a very interesting conference where members and partners of the EU-funded PLIANT project for Process Line Implementation for Applied Surface Nanotechnologies gather at Beneq to share the latest advances in the project.
One of the main ALD events of the year, the 16th International Conference on Atomic Layer Deposition, ALD2016 Ireland, is approaching. Beneq is a platinum sponsor at the event and we will have lots of activity at the site and around it.
We now also know that we will have three presentations at the event. Here is a sneak preview of the contents of what we will be presenting:
Development of the world's most transparent display - enabled by ALD
A couple of weeks ago, we were hoping in this blog that spring would soon arrive and promised that the next display blog posts would be about other kind of extremes than the cold.
We take it back. The spring has not come to Finland yet (it is actually still really cold here – challenging climate, you know) so we decided to do one more post about our rugged displays in demanding conditions.
Displays for extreme cold
Spring is coming, but we still have time for one more story about our durable Lumineq displays in cold and harsh conditions. This example comes from Eurotank Oy, a long-time customer of Lumineq displays.
One of the main selling points of our rugged Lumineq displays is that they tolerate extreme cold without any heating components better than any other display type.
Recently, we received an invitation to show this in practice to some potential customers in North America. Where do you go in North America if you want to show that your displays work perfectly in the cold? Alaska, of course.
When it gets really cold LCD displays simply won’t do
The business for embedded displays has so far been defined by a limited set of display shapes and sizes. A typical design process for display products starts with a standard rectangular display and builds the product around the screen with given measurements.
Rugged and transparent Lumineq® displays in any size and shape
We are happy to introduce our new custom display service that allows our customers to design their own displays and still get all the benefits of Beneq’s proven and robust Lumineq display technology.
One of the main events in the world of atomic layer deposition this year is the 16th International Conference on Atomic Layer Deposition, which will be held July 24-27 in Dublin, Ireland.
Beneq will participate in ALD 2016 as a platinum sponsor. We are pleased to invite you to visit us in Dublin.
We have talked about extreme conditions in this blog many times. It is what our displays are made for. In December, we told about our Lumineq displays being installed in the Airbus A350 and mentioned that one of the business areas with the toughest requirements for displays is aviation. Turns out it was just a start…
Saving the world’s resources by miniaturizing and digitalizing everything with new solutions and innovative technologies is at the core of our thinking at Beneq.
Atomic layer deposition is about making the world thinner. It saves material. We also make electronics, optics and for example solar cells more efficient and durable. That saves energy.
Our displays are the most durable in the business. The long life cycles reduce the need for replacement parts. It saves resources too.
Given that the display electronics in our Lumineq displays have been deposited to the display board with ALD, there is not much that could break in the displays. This is why the screens handle shock and vibration very well.
The Lumineq displays have also gone through countless hours of testing in hot and cold, in vibration test beds and reliability test chambers. You can safely say that the Lumineq displays have a very long lifecycle.
At Beneq, we have always believed that our transparent TASEL displays look great. You simply don’t find anything else on the market with similar levels of transparency, resolution and viewing angles.
The thin film electroluminescent displays are well-known among engineers for their reliability, but with the transparent versions we are now seeing great interest in new customer groups, such as industrial designers and high-end product design companies.
Earlier today it was announced that Beneq will get a new President starting January 1st. You can check the facts from the official news release.
This is a big change for Beneq and all of us. Sampo has been the CEO since Beneq was founded ten years ago. As one of the founders and the first and only CEO of Beneq so far Sampo has played a crucial role in what Beneq has become. In many ways, he is the face of Beneq to the outside world.
Our Lumineq displays are ideal for extreme conditions. As there are no moving parts and no liquids – or anything else that would easily break – in our electroluminescent displays, they tolerate cold, pressure, shock and vibrations better than any other display type. This is why the black and yellow colors of our TFEL displays are known as the colors of reliability.
In a recent event where we were exhibiting our Lumineq displays, a visitor, who turned out to be an engineer from the defense sector, walked passed our stand and suddenly stopped and shouted:
“Oh, I know these displays. These black and yellow ones are the ones you can trust!”
Our totally transparent TASEL displays have been causing a stir lately among designers and manufacturers around the world. The reason is clear and easy to see (apologies - it is hard to resist these jokes): the customized see-through displays enable designers to break the boundaries of conventional displays and literally use any window surface as a visual user interface.
When you visit our factory in Espoo and enter the clean room area where we keep our 40 ALD machines, one thing you will notice is the constant ticking sound from the conventional batch ALD equipment. Those are the pulses of precursor gases in the equipment chambers ticking. Tick. Tick. Tick.
Combined with the humming background noise of the ventilation system and the vacuum pumps, it is a rather relaxing sound. It is one of the very characteristics that define the atmosphere of the factory floor.